Hey guys. This is Cinemagnetic, the movie newsletter that’s as valuable as your grandma's secret recipe book.

Here's what's up:

• Emmy Awards 2024: New Date and Unusual Circumstances 🏆

• Avid Acquired by STG in $1.4 Billion Deal 💼

• Barbie's Phenomenal Marketing Success 🎀

• Behind the Scenes of Remastered 'Coraline' 🕷️

Daily Domestic Box Office: August 9, 2023 💸

Emmy Awards 2024: New Date and Unusual Circumstances 🏆

The 75th Emmy Awards, a prestigious event celebrating excellence in television, have undergone a significant rescheduling due to various industry challenges. Originally slated for September 18, 2023, the ceremony is now set to take place on January 15, 2024. This rescheduling decision was prompted by a combination of factors, including ongoing strikes within the entertainment industry, notably by the Writers Guild of America (WGA) and SAG-AFTRA.

Interestingly, the new date places the Emmy Awards on Martin Luther King Jr. Day, a federal holiday that commemorates the civil rights leader's contributions and legacy. This strategic choice allows for an all-day event, taking advantage of the holiday without conflicting with typical work schedules. It's worth noting that the Golden Globe Awards, another major entertainment industry event, is also scheduled for January 7, potentially creating some scheduling overlaps.

The Creative Arts Emmy Awards, which typically precede the main Emmy Awards ceremony, have also been affected by the rescheduling. Originally set for September 9 and 10, they will now take place on January 6 and 7, creating a concentrated awards season in the early part of the year. This realignment introduces potential conflicts with other industry events, but it also offers an opportunity for a vibrant and dynamic start to the year in terms of recognizing outstanding achievements in television.

The change in scheduling has practical implications for Emmy nominees and winners. While the awards season for other major ceremonies like the Golden Globe Awards and the SAG Awards will likely cover the January 1 to December 31, 2023 timeframe, the Emmy eligibility window for the upcoming ceremony spans from June 1, 2022, to May 31, 2023. This could lead to unique situations where a series or performance honored at the Emmys may differ from those recognized by other awards shows.

What's coming? 🤔

Avid Acquired by STG in $1.4 Billion Deal 💼

Avid, a prominent name in the world of media technology, is set to undergo a significant transformation as it enters into an agreement to be acquired by an affiliate of the private equity firm STG. This all-cash deal is valued at approximately $1.4 billion, which also takes into account Avid's net debt. The decision to explore a sale comes after months of industry rumors and speculation, and it marks a new phase in the company's journey.

The board of directors at Avid, based in Burlington, Massachusetts, has given unanimous approval for this acquisition. The transaction is expected to be finalized during the fourth quarter of the year, leading to Avid's return to being a privately held entity. This change in ownership is likely to have far-reaching implications for Avid's operations, strategies, and future innovations.

In 1994, Avid expanded its portfolio by acquiring Digidesign, the developer of the widely used Pro Tools audio postproduction system. Pro Tools became an integral tool for sound professionals, offering advanced capabilities for audio recording, editing, and mixing. Both Media Composer and Pro Tools have earned recognition from the Academy of Motion Picture Arts and Sciences in the form of Academy Awards of Merit, commonly known as Oscars.

Jeff Rosica, Avid's President and CEO, expressed his enthusiasm about this transformative deal, labeling it as the beginning of a "new chapter for Avid." He emphasized the company's three-decade legacy of empowering individuals and enterprises engaged in media creation to realize their creative visions on a global scale. Rosica highlighted the importance of technology in enabling the creation, management, and monetization of video and audio content, a cornerstone of modern media.

Famous Birthdays on August 11th 🎂

Barbie's Phenomenal Marketing Success 🎀

Barbie's unexpected box office success was the result of a well-crafted marketing campaign that embraced the character's distinct personality and resonated with both longtime fans and newcomers. The campaign's strategic choices and innovative tactics set the stage for the film's unprecedented popularity.

The campaign's kickoff teaser, reminiscent of successful trailers for films like "American Sniper," focused on a key scene from the movie, allowing audiences to experience Barbie's unique comedic atmosphere and cinematic roots. This initial approach immediately differentiated Barbie from other summer blockbusters.

The marketing team leveraged the Barbie Selfie Generator and interactive elements like a large Barbie box at theaters, encouraging people to engage with the brand personally and share their experiences on social media. This approach mirrored the way children interact with Barbie dolls, fostering a sense of connection and enthusiasm among audiences.

Unlike some Hollywood attempts to make characters more "realistic," the Barbie campaign embraced the character's signature pink aesthetic and light-hearted tone. This authenticity resonated with audiences, highlighting the importance of staying true to the core traits of beloved characters.

Additionally, Barbie's campaign tapped into the underserved market of women-led films, providing a safe and empowering cinematic space for women of all backgrounds to enjoy. This inclusive approach stood out in a summer dominated by less-inclusive blockbuster options.

Overall, Barbie's marketing campaign demonstrated the power of creative and authentic promotion, leading to unprecedented box office success and setting an example for future film marketing strategies.

Movies Released on August 11th 🎞️

Behind the Scenes of Remastered 'Coraline' 🕷️

"Coraline," the haunting animated masterpiece by LAIKA, left an indelible mark on a generation with its eerie tale based on Neil Gaiman's novella. Now, after more than a decade, the chilling adventure returns to theaters, freshly remastered. In anticipation of its re-release, Collider offers an exclusive look behind the curtain, showcasing the meticulous artistry that brought this stop-motion wonder to life.

"Coraline" follows a young girl's journey into an unsettling alternate reality. The exclusive video delves into the transformation of Gaiman's vision into a fully realized film. Each character, from protagonist to the ensemble, is meticulously crafted with intricate details, mirroring the attention given to human actors. The studio's dedication shines through with seventy-three characters, a testament to LAIKA's commitment to excellence.

"Coraline" not only entranced with its story but also pushed animation boundaries. It pioneered Stereoscopic 3D and introduced replacement faces via 3D printing, revolutionizing character expressions. The film's in-camera effects astounded, including the first animated "morphing" sequence. This dedication to innovation added depth to the storytelling.

"Coraline" was a four-year labor of love, culminating in a cinematic triumph. Neil Gaiman praised the stop-motion medium's fusion of imagination and reality. The film's success set the stage for LAIKA's future iconic works. As "Coraline" returns to theaters, fans can relive the magic through Fathom Events, offering an exclusive glimpse behind the scenes.

New Trailer / You Are So Not Invited To My Bat Mitzvah ▶️

Still of the Day ⏸️